Loss and disruption shaped me early, pushing me to question freedom, belonging, and what truly matters. Living through war, moving to a new country, and losing my mother young cracked me open. Years later, a health challenge forced me to pause and listen more deeply inward. These experiences reshaped how I see the world and the contribution I want to make to it.

Professionally, my path began over 25 years ago in branding and reputation strategy, helping companies shape how they are seen. Over time, I realized how much of that work came back to leaders. Their behavior, their decisions, and the values they put into practice shaped the stories people told about them and their organizations — essentially defining how trusted reputations are earned (or not). That insight pulled me into executive coaching.

Today, I work with C-suite leaders, founders, and high potentials, globally, helping them close the gap between who they are, how they lead, and how others experience them. At the heart of my work is the Trusted Reputations Leadership Model©. It connects three areas of development to help leaders turn alignment into trust, and trust into a reputation people believe in.

I’ve lived in five countries, speak four languages, and I cannot live without live music.

My book, TRUSTED: How Aligned Leaders Earn Reputations That Last, brings together the personal experiences and professional insights that have shaped this work.

trusted.alinebadr.com

F O R M A L B I O

Aline J. Badr, PCC, is a global executive coach, reputation advisor, educator and speaker. Her work focuses on solving the trust problems that undermine business results. With over twenty-five years at the intersection of brand, reputation, and leadership, she created the Trusted Reputations Leadership Model to close the gap between who leaders are, how they lead, and how they are experienced, so they earn reputations that last and generate lasting business results. She has partnered with C-level leaders across North America, Europe, Asia, and the Caribbean, including ING, Siemens, WSP, Novo Nordisk, the Government of Ontario, and TD Bank Group.

Known for her direct, reflective approach, she challenges leaders to do the inner work that drives lasting impact. Aline delivers keynotes and workshops internationally and has done so with such organizations as PCMA, the International Labour Organization, Entrepreneurs' Organization (EO) and Columbia University.

She teaches in global executive education programs, including at IESE Business School and the University of Thai Chambers of Commerce, is ICF-certified and trained in Co-Active coaching, Positive Intelligence and Neuroscience of Coaching. She is also licensed in Hogan and Leadership Circle Profile (LCP) 360 assessments.

Aline has lived in five countries, speaks four languages, and is based in Barcelona. She cannot live without live music.